Developing and disseminating excellent mobility management measures for young people


The CONNECT project engaged schools, pupils and their parents to encourage pupils to use more sustainable modes for journeys to and from school. Based on a review of best practice in Europe, the project identified two initiatives that have proved particularly successful in changing travel behaviour: the Traffic Snake Game aimed at primary school children and the Eco-Trip campaign for young people in secondary schools. During the Traffic Snake Game, primary school classes set themselves targets of how many car trips they want to avoid. Every day a child receives a coloured sticker representing how it travelled to school. Each class collects stickers and adds these to a large banner depicting a snake. Pupils receive rewards when they meet particular "milestones" on the snake. As part of Eco Trip campaign students debate the campaign first before producing a video clip, followed by one week during which students are encouraged to travel by sustainable modes. Video clips are entered into national contests, followed by an international award.

  • Status
  • Completed
  • Project Launch
  • 01 October 2007
  • Project completed
  • 30 September 2010
school run Sustainable Transport school transport

Project Website