The CONNECT project engaged schools, pupils and their parents to encourage pupils to use more sustainable modes for journeys to and from school. Based on a review of best practice in Europe, the project identified two initiatives that have proved particularly successful in changing travel behaviour: the Traffic Snake Game aimed at primary school children and the Eco-Trip campaign for young people in secondary schools. During the Traffic Snake Game, primary school classes set themselves targets of how many car trips they want to avoid. Every day a child receives a coloured sticker representing how it travelled to school. Each class collects stickers and adds these to a large banner depicting a snake. Pupils receive rewards when they meet particular "milestones" on the snake. As part of Eco Trip campaign students debate the campaign first before producing a video clip, followed by one week during which students are encouraged to travel by sustainable modes. Video clips are entered into national contests, followed by an international award.