Encouraging active travel for short trips to improve health and the local economy

Description

ACTIVE ACCESS aims at increasing the use of cycling,especially walking short everyday trips in local areas, in order to benefit people’s health, and health of the local economy. It aims to transfer longer car trips to shorter walking & cycling trips by changing people’s mental maps of their local neighbourhoods so that they realise what is available on their doorstep, rather than in the edge of town retail park. The project objectives are to: • save energy through a modal shift from car to walking & cycling in13 application cities • improve public health & help tackle obesity • strengthen local economies by making key target groups more aware of shopping and leisure opportunities close to their homes • build the capacity of the project partners and followers to implement measures to encourage walking & cycling for short local trips, so that their cities remain accessible and competitive in an era of steeply rising fuel prices • spread the knowledge of ACTIVE ACCESS and its contents in the broadest and most comprehensive way (with particular focus on New Member States) • reduce conflicts/barriers between walking & cycling • raise awareness for walking as a mode of transport.


KEY DATES
  • Status
  • Completed
  • Project Launch
  • 01 August 2009
  • Project completed
  • 31 July 2012
cycling Health active health

Project Website

http://www.active-access.eu
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